No Landing Page or a Really Bad Landing Page:

The first page of visited to your site lands on after clicking on your Google ad is called the landing page.

A landing page is an essential part of your AdWords campaign and a good one can instantly double your leads from AdWords without sending a cent more on clicks not having a dedicated high converting landing page is a massive mistake based on experience I estimate the typical local business website converts somewhere at around 5% on the other hand a better design landing page can easily convert at 10 to 20% even if we assume it just converts on the low end you’d double the amount of leads you get for the same money spent so that means for every thousand dollars you spend instead of getting ten leads you’re now getting twenty. That difference could easily make or break your month or even your year.

Horrible Ads with low Click-Through Rates:

Most Google ads say basically the same thing and to be honest they’re not all that compelling in the way that they say it as with landing pages are high converting Google ad with a high click-through rate or CTR can also instantly double your leads and the best part is that Google rewards you for having high CTR so not only will doubling your CTR get you twice as many potential leads but you also end up paying a lot less per click that’s because Google has an algorithm known as quality score and quality score determines how much you pay for clicks in AdWords just because you bid the most free keywords doesn’t guarantee your ad will show up in the top position.

Google rewards relevancy and if you can show Google your ad is more relevant than your competitors and CTR is the number one factor used to determine relevancy you can end up ranking higher than your competitors, get paid less per click than they do.

No Conversion or Call Tracking:

We’ve seen that 60-70% of the leads for local businesses come in the form of a phone call furthermore phone call leads tend to be high quality leads because someone who is really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website. If you’re not tracking call conversions then you’re missing out not only on the sixty to seventy percent of your leads but also your hottest leads not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

Poor Campaign Structure:

With all the AdWords, books, articles and training courses available it’s somewhat surprisingly even have to mention this; however, I still see AdWords campaigns every week that are set up poorly many times by agencies that should know better and don’t even adhere to basic best practices. One example of poor campaign structure is a single campaign that runs on both search and display networks. Search and display are two utterly different beasts and they should never be lumped together in a single campaign. In fact, I urge you to avoid using the display network to advertise your local business until you develop strong Edward skills and seek additional training. Other examples include only having one ad group having too many keywords and going to broad with the keywords in your campaign. AdWords may not work all the time for every local business. There are some situations where due to high click costs, budget internal sales problem or other issues that even a well-structured AdWords campaign won’t generate a high enough return on investment however in my experience that’s the exception much more often than the rule.

The post Why Local Businesses fail with AdWords. And how to fix it first appeared on Muhammad Asif.

There’s only one type of ad format and that’s a text ad so if you go to Google and do a search you’ll see an example of what those text ads look like and you can’t input videos or banner ads or anything like that it’s only text ads on there and your ads are only shown on Google’s search network which is a search network. They also give you the option of using their search partner network which are additional Google properties like YouTube and also third-party websites that use Google as their default search engine. So the best practice is usually to start with just using Google because if your costs per click are higher and you’re just starting out and then if you want to get more adventurous and expand a little bit more then maybe include their partner network searches. So, the advantage with search is you can do much targeted ads so somebody does a specific search you can actually serve them back very specific ad in response to that search that they did with. With that being said it costs more because typically these are people who are closer to making a buying decision so there are more towards the bottom of the funnel, more competent people are competing and these costs per clicks tend to be more because of that.

Now when it comes to Google display network, people are searching online but they’re not searching for what you have they’re kind of surfing the net and you’re trying to get your ad in front of them. As far as targeting goes you can target by demographic, you can target by interest, you can target by keywords and you can target by placements. So you can target by age, gender, location, things like that. What type of interest they have so if you’re a landscaper maybe choose people interested in home and garden or finance if you’re a financial planner. You can choose keywords not the same as search because people aren’t explicitly searching for things here but you can choose keywords for pages where you want your ads to display. So if you’re in a hot tub company you can choose hot tub type terms to try to get your ad shown on pages that have hot tub type content and hopefully those people that are reading it have an interest in hot tub and drive traffic to your website or your ad. You can also do placements where you can specifically pick what websites you want your ads to show on. The nice thing with Google display network is they have partnerships with millions of websites. Although, it’s not as targeted as ‘Search’ because these people aren’t really searching for what you have to offer.

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There, click on shared library and it will bring you to this window ’

Under Audiences, click on View and if you click on view in the top right hand corner you will see this and it says remarketing tag as we haven’t got the tag on our site yet saying

Now, click on tag details

At this screen click to see tag details so view the tag implementation instructions, view AdWords tag for websites and by clicking on that it will bring you to this box

This code will work on both mobile and desktop websites. We want to be able to check to make sure that our remarketing tag is working. Install the Google chrome browser on your computer if you don’t have it already. Download the Google tag assistant- this is an extension after you’ve done this then you’ll see this icon

The blue icon is now going to be now sitting on the far right hand side of your browser it’s quite small but you’ll be able to see it there. When you click on that blue tag it will give you a drop down box and it will show you this

Important info to note about your remarketing campaigns the first thing is when you first add your remarketing code to your website you begin to create a list which is the remarketing list and initially it’s not going to have any visitors or users as people visit your website now with the new tag that’ll be added to your list. Okay so let’s go ahead and set our first Google AdWords remarketing campaign. The first thing is to sign in to your Google account

Click on the red plus campaign button and then click on Display Network only. ’

After that give your campaign a name and click on “buy on your website”.

Ive set a daily budget here of $10 and then click on standard delivery and in the next window select ‘no cap on viewable impressions’ because we do want the campaign to get up and running so we’re not going to put too many brakes on our ability to get seen online.

Let’s give our Ad group a name, add a bit in this case somewhere between 50 cents and $2 is fine to get us started and on the drop down box select Remarketing lists

This box will become populated once this is happening you’re over a 100 visitors as previously mentioned you can click on the arrow move your visitors into your remarketing campaign and one you can use.

This is a great feature that Google has implemented if you click on view ad ideas what it allows you to do in this case I’ve entered my website URL it scans your website and actually picks up images and creates ads based on your particular website it’s a good jumping off point it’s not the be-all and end-all of setting display ads but nevertheless it’s a great feature and one you can use. And here are some banner Ad resources if you would like to get some banners made up outside of Google AdWords then head on over to fiverr.com. The other ones you can create the banners yourself inside their software and their banner is sketchy

Just for your information here are some banner ads dimensions for most of the commonly used banner ads

For the best results just remember each of your ads should always include the following keep this as your formula always include your logo, your benefit focused headline, your phone number or your call-to-action and highlight any special offers, discounts, free trials etc. I hope you guys would enjoy this informative article on retargeting you are now well on your way to be able to set up your own Google AdWords remarketing campaigns.

The post How to setup Ad words remarketing campaign for success first appeared on Muhammad Asif.

The Google’s quality score is broken into 1-10 with 1 being awful and your ad will barely show, and 10 being perfect. And your score is calculated every time ads are shown. You can only see your quality score as of today, you can’t see any historical quality score, account quality scoreand it’s on a keyword basis so there is a tool out there called “optmyzr”. It’s a paid tool and if you want to capture and record your quality scores over time, that tool allows you to do so.

Components of Quality score:

Now a question may arise that what is a quality score made up of? Google keeps the exact calculation under close wraps. It’s essentially a secret that everyone has to understand and interpret. But that being said, CTR (click through rate) is the single biggest component of quality score. It’s supposedly around 65%, the remaining portion is down to relevancy of your keywords to your ad and your account history. So essentially the expected click-through rate versus the actual click-through rate, and this is a benchmark against your peers. The other factor that is important is quality of your landing page. It’s about 10% of the actual quality score metric, arguably more important for your customer. And also, ad extensions, its best practice now. Everyone should be using ad extensions.

So that’s it, the components. Just remember, 2/3 of which is click-through rate, a significant to remember. So what is a good CTR?

AD Rank:

Not a component of Quality score, but ad rank is the final destination for your bids multiplied by quality score.

Here’s an example for this:

In this picture, we can see that the advert with the highest quality score gets the best ad rank so you know how critical is the quality score in ranking your ad rank at the top against other CPC having low quality score.

Quality Score Myths:

Quality score benefitting from higher positions – nonsense. That’s wrong. Google factors that in and it understands that if you’re higher up the page you’re going to get a higher CTR, so don’t be conned into thinking that you can just bid more and get a higher quality score as a result.

A higher quality score doesn’t equates to more sales apparently. What it equates to is, improved CPA (cost per acquisition) because you pay less for your bids. The display network does not affect the search network. They both have separate quality scores.

Another myth is increasing your bid boosts your quality score. That’s another lie. That’s not part of the quality score calculation. Its part of the up-rank that your quality score is times your bid to achieve your ad rank. Ok so what is a good quality score? Here’s a chart to depict it.

The post What is quality score and how it is calculated first appeared on Muhammad Asif.

In this article we’ll be going to discuss a bit about how to setup Google AdWords campaign. As you do not necessarily need a huge budget to setup your AdWord campaign, you just need a considerable amount of money invested properly and most importantly the success of your AdWords campaign depends highly upon how you’ve planned the campaign. I’ve seen billion dollars campaigns going to waste just because of poor campaigning. So one should have a clear goal in order to succeed. Now, you must be wondering that what actually a Google AdWord campaign is. You’ll get a very good idea of it from the illustration given below.

step is that you should have a Google account. If not you’ll have to make one to sign in which you can make through visiting google Adwords dot com.

Now the next step is signing in and when you sign in you’ll get a screen which is similar to this

Now what you’re gonna do is you’re gonna hover over to +campaign button and then select ‘Search Network Only’. Now you’ll come up with a screen similar to this

Now the options that you’re seeing. They vary according to your business and I’m going to set up a campaign for my own business. Now you can create multiple campaigns according to your business niche. Here I’ll be taking an example for creating a campaign for a website design. For that we’ll fill out the details such as campaign name etc. After naming our campaign, we’ll move down to the type selecting all features as we want all features to be implemented upon. Then going down on locations we’ll target the locations on which we would be running our campaigns on.

Now coming down on bid strategy we’ll be sticking on the default manual CPC and set our default bid which is how much we’re willing to pay per click and our budget per day. We’ll just leave the add extensions for now.

Coming down to the ad scheduling we’ll notify the start date of our campaign and the days and the time that our campaign will be running on. After setting up all this we’ll click on the save and continue button located at the bottom of the page.

After clicking that we’ll land on this page and this ad group name is basically the sup-group for your main campaign. So, in the final URL you’ll basically type your web address domain for which your website needs to be put up. The headline 1 and 2 are basically headlines of your Google ad and description is the small description that will describe your ad. Taking our example of website design and filling all the details your ad will look like this

Now when you’ll hover down to the Keywords section you’ll see keywords suggested by Google like this

Now it’s up to you to select keywords by Google else its best if you search up and write down your own keywords as I have written above in the example. Now after selecting the keywords you’ll click on the save ad group button at the bottom of the page.

Then we’ll get a keyword planner which will be live. Now it depends upon you to choose from different keywords matching types broad, exact or phrase… so choose what best fits for your campaign.

What we learnt so far…

Basically you’ve seen how to setup your Google Adwords campaign by giving your campaign a name, selecting the locations where you’ll be targeting your campaign, set up your budget and the time frame in which your ad will be running, how to customize your ad so you know how will the users see it and then finally input the keywords to be targeted for your ad campaign. I hope this article helps you in setting up your Google campaign. Gracias!

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Google Adwords vs Google Adsense

Google is a free search engine that has build customer base over the years. As it is a online behemoth that is not based no money making framework working on charity. So the strategy to make money is through Google Adwords and Google Adsence.

It facilitates individual and business owners to make money by advertising and publishing contents on Google and its affiliated partners. Many people get confused between Adword and Adsense.

Google Adwords for Advertiser Advantage

We will try to understand the concept by considering advertisers in mind, as they are the ones who reap greater benefits from it.

Comparison with Off-line Advertising Concept

We will try to understand Google Adwords by searching through old school off-line advertising concept. In off-line advertising, campaign on electronic and print media was employed for reaching customers, which cost a lot of money with return on investment (ROI), calculated in long-run. But the internet has made everything quick and crystal clear. Today bigger and better campaigns are run on the gigantic search engine Google and their affiliated websites. These campaigns termed as Google Adwords, are run by Google to support the functionality of their free tools and on parallel level support different advertisers to showcase their product and service.

Setting Up and Managing Campaigns with Adwords

Like traditional advertising hitting the right people is crucial for result generation, so when you setup a campaign Google Adwords system helps you in choosing right keywords that helps in reaching relevant audience. The setting up of Adwords account is free, although to create and run campaign you need to set budget. It can be based on either cost per thousand impressions (CPM) ratio or pay per click (PPC) ratio that you decide when starting off with the campaign. You can easily manage time period of campaign by either the success ratio or run out of money. The best part is that you can even pause/ stop the campaign in between the time you have specified in the beginning.

This helps your ads to reach the search engine result page of your potential customers. Hence when your customer search for something related to your business they see your advertisement.

Google Adsense for Publisher Advantage

Google Adsense is an account set up that distributes ads that are available on Google Adwords. It is not limited to search engine results only, but also to relevant websites. Here publisher gets the edge, so its perspective is considered.

How To Showcase Your Website

Being a website owner, publisher, you can easily earn money by showcasing advertisement related to your website. You just need to make an account and share your website and update your information. Taking an example of fashion trends website the concept can be explained. If your website tells about fashion trends of women, you can make money by having advertisement of brands selling clothes, accessories, shoes and much more.

Why Google Adsense?

Google Adsense is more reliable,easy to setup and safe payment program than other advertisement options. Google Adsense does it for you and in return you get money through them instead of having it directly by different brands.
Hence Google Adwords is an advertising mechanism, while Google Adsense is the distributor of these ads.
Please watch this video for understanding it in better way..

The post Difference Between Google Adwords and Google Adsense first appeared on Muhammad Asif.

The traditional advertising has started taking back seat with the advent of online advertising. Google has a major role to play in reaching millions of homes with resources and cost of process reduced to minimal. The Google AdWords helps businesses reach the right audience by offering a predefined time and place compatible solution. The ubiquity of web is best utilized here by giving multiple platform compatible option. Whether you are using desktop PC, laptops, smart phones and tablets Google Adwords offers best solution on the go.

Ads Targeting the Right Audience

As there are two types of advertising networks namely search network and display network. The search network as the name implies are text advertisements that are available next to Google search results. They help in reaching customers that are looking for a specific product or service. The display network on the other hand uses a number of websites, mobile sites and apps that work in partnership with Google. They gave ad formats that people of wide interests are likely to click. These ads focus more on brand awareness, increase engagements and builds loyalty. Here one can get creative and be more specific about ad placement and target market.

World is Your Customer Base

The best part of online advertising with Google Adwords is that the whole world can be your customer. You can target any country subject to the fact that they are internet literate. Now African countries are also being targeted as the previously untapped markets are even coming under the umbrella of Google usage.

Being Part of Already developed Search Market

Anyone can become part of already developed Google Search market to show case ads. As it is estimated that everyday 250 million searches happens, so the market is ready to see your ad. One just need to be creative with designing, content and placement factor and here you are ready to engage your customers in the best way.

Technical Benefit

The best part of Google Adwords campaigns are that there is no minimum spending, quick adjustment when needed, daily reviews, campaign can be stopped or pause any moment and one gets instant results. So the moment you start a campaign you have full command exclusively making you the boss in success.
One is able to generate business for itself and even be there for their customers while sleeping. It is because of this the benefits out-weight the cost. It makes both customers and brands reap the benefit of timely and appropriate reach.

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