Google Adwords vs Google Adsense
Google is a free search engine that has build customer base over the years. As it is a online behemoth that is not based no money making framework working on charity. So the strategy to make money is through Google Adwords and Google Adsence.
It facilitates individual and business owners to make money by advertising and publishing contents on Google and its affiliated partners. Many people get confused between Adword and Adsense.
Google Adwords for Advertiser Advantage
We will try to understand the concept by considering advertisers in mind, as they are the ones who reap greater benefits from it.
Comparison with Off-line Advertising Concept
We will try to understand Google Adwords by searching through old school off-line advertising concept. In off-line advertising, campaign on electronic and print media was employed for reaching customers, which cost a lot of money with return on investment (ROI), calculated in long-run. But the internet has made everything quick and crystal clear. Today bigger and better campaigns are run on the gigantic search engine Google and their affiliated websites. These campaigns termed as Google Adwords, are run by Google to support the functionality of their free tools and on parallel level support different advertisers to showcase their product and service.
Setting Up and Managing Campaigns with Adwords
Like traditional advertising hitting the right people is crucial for result generation, so when you setup a campaign Google Adwords system helps you in choosing right keywords that helps in reaching relevant audience. The setting up of Adwords account is free, although to create and run campaign you need to set budget. It can be based on either cost per thousand impressions (CPM) ratio or pay per click (PPC) ratio that you decide when starting off with the campaign. You can easily manage time period of campaign by either the success ratio or run out of money. The best part is that you can even pause/ stop the campaign in between the time you have specified in the beginning.
This helps your ads to reach the search engine result page of your potential customers. Hence when your customer search for something related to your business they see your advertisement.
Google Adsense for Publisher Advantage
Google Adsense is an account set up that distributes ads that are available on Google Adwords. It is not limited to search engine results only, but also to relevant websites. Here publisher gets the edge, so its perspective is considered.
How To Showcase Your Website
Being a website owner, publisher, you can easily earn money by showcasing advertisement related to your website. You just need to make an account and share your website and update your information. Taking an example of fashion trends website the concept can be explained. If your website tells about fashion trends of women, you can make money by having advertisement of brands selling clothes, accessories, shoes and much more.
Why Google Adsense?
Google Adsense is more reliable,easy to setup and safe payment program than other advertisement options. Google Adsense does it for you and in return you get money through them instead of having it directly by different brands.
Hence Google Adwords is an advertising mechanism, while Google Adsense is the distributor of these ads.
Please watch this video for understanding it in better way..